Discovered in the late 1960s in Tanzania, and found
exclusively in this tiny area of the world, tanzanite exhibits a rich
violet-blue color for which the gemstone is treasured; often it is heat-treated
to achieve this color. Colors range from blue to purple, and tanzanites that
are medium dark in tone, vivid in saturation, and slightly violet blue command
premium prices. As tanzanite can be less expensive than sapphire, it often was
purchased as an alternative. However, it has increased in popularity and now is
valued more for its own beauty and brilliance than as a sapphire substitute.

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